Software Engineering Manager · Amazon
Asif Maniar
Engineering leader with 20+ years building cloud-native measurement, personalization, and AI platforms at scale. Currently at Amazon leading teams that deliver analytics and attribution systems processing millions of events daily.
20+ years
Engineering leadership across enterprise and startups.
Millions/day
Events processed across ads measurement pipelines.
6+ markets
International personalization at global scale.
Focus areas
Measurement & AttributionPersonalization PlatformsDistributed SystemsGenAI & LLM SystemsOperational ExcellenceCloud-Native Architecture
Career
- Amazon2020–Present
- Casebook PBC — Director of Engineering2019–2020
- Mirum Agency — Regional Tech Director2018
- Publicis Groupe — VP/Director/Architect2005–2018
Education & Certifications
- M.S. Computer Science — SUNY Binghamton
- B.E. Electronics — University of Mumbai
- AWS Certified Solutions Architect — Professional
