ASIF MANIAR

Software Engineering Manager · Amazon

I lead cloud, data, and AI platforms that scale with trust.

I build and mentor engineering teams delivering measurement, analytics, and personalization systems across digital and physical channels. My focus is pragmatic platform leadership: reliability, cost control, and responsible AI in production.

  • 20+ years

    Leading engineering teams across enterprise and SaaS.

  • Millions

    Events processed daily across ads measurement pipelines.

  • Global scale

    Omni-channel personalization across markets and surfaces.

Focus areas

Measurement and attributionPersonalization platformsDistributed systemsGenAI workflowsOperational excellenceCloud-native architecture

Recent leadership

  • Built measurement and analytics platforms supporting omni-channel advertising across digital and in-store surfaces.
  • Launched personalization services scaled to international marketplaces and high-volume data streams.
  • Guided AI initiatives focused on accuracy, cost control, and safe production rollout.
New York Metro Area
Asif Maniar headshot